Erica Bail

As part of my role at RG Barry Brands, I’ve been working on our corporate brand (including re-designing rgbarry.com and overhauling our LinkedIn pages). The next step of the process was re-imagining our headquarters.

As part one of a multi-step process, I developed a visual language and concepted our conference room and common spaces. I then worked with a local custom furniture maker to execute the big pieces and ordered everything else.

I oversaw the design and development of the Baggallini kiosk, as well as merchandising and signage creative.

The Graber Display Program was redeveloped in 2022 to provide Graber dealers with a simple, streamlined, and elevated way to display Graber products in their showrooms.

Costco challenged us to design a display for in-store staffed demonstrations. The display had to fit within a pallet footprint, needed to be easily transportable, and needed to display both product and imagery.

The resulting display breaks down into three easily portable sections, and includes storage space behind the window shade for signage, brochures, and personal items.

We were challenged to design a tradeshow booth for Graber that allowed for the display of multiple product lines and could be scaled up or down depending on the show. The resulting tradeshow booth can flex from a 10x10 all the way up to a 20x20.

Baggallini opened a flagship store in Mall of America. I directed store design, including visual merchandising and window displays. I mocked up the store plan for execution by the team.

I oversaw the design and development of the Baggallini kiosk, as well as merchandising and signage creative.

I oversaw the design and development of the Baggallini kiosk, as well as merchandising and signage creative.