I completed a BA in Journalism from Marquette University. My concentration was in magazines, so I studied layout and photography as well.
Knowing that I wanted to become a creative director, I went back to school and took classes toward a second BA in Graphic Design from community colleges in both Milwaukee and Fort Wayne, as well as online classes with Southern New Hampshire University.
Here are a few examples of my graphic design work. All photography in these examples was also art directed by me.
Creative conception and art direction for Matilda Jane Clothing's fall 2016 pajama release.
Photography By: Allie Cotrill
Creative conception, art direction and styling for Matilda Jane Clothing’s September 2015 Collection marketing photography.
Photography by: Julie Martin
CREATIVE DIRECTION FOR BAGGALLINI’S FALL 2018 CAMPAIGN.
PHOTOGRAPHY: SHERINE HOOD
PRODUCTION: THE LOVELY WORKS
STYLING: ERIKA PIEKARSKI
Set design and art direction for Matilda Jane's Trunk Show photo shoot. Photos are used in marketing materials.
Photography By: The Colagrossis
Creative concept and art direction for Matilda Jane Clothing's May 2017 Collection.
Photography By: Megan Dendinger
Conception, art direction, set design, and styling for Platinum by Matilda Jane’s Holiday 2015 Collection. Photos were used for digital marketing and social media.
Photography by: The Colagrossis
I photo art directed the following emails in addition to writing copy and editing all off-figure product photography.
I always write with my audience in mind, crafting my voice to appeal to our target customer. The following examples showcase some of my favorite corporate emails and website banners. I wrote all copy, including naming the items.
I executed all stages of this Platinum by Matilda Jane photoshoot from concepting through final production. I designed the set, art directed and styled the shoot, and handled post-production photo editing.
The final images were used for promotional emails and social media.
Photography By: The Colagrossis
I have the opportunity to add hand-drawn elements to my work from time to time. While there are many beautiful fonts out there, I enjoy putting pencil to paper and coming up with something that is unique. I think the imperfections of hand lettering are what make it so engaging.
Art direction and styling for Matilda Jane Clothing's October 2016 release. Photos are used for both print and digital marketing, as well as social media.
Photography By: Allie Cotrill
